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SoftProject today announced the acquisition of Blueway, a provider of data integration and management solutions.
This strategic move enhances SoftProject’s offering with Blueway’s strong capabilities in Master Data Management and Data Cataloging.
Blueway, headquartered in France, specializes in enterprise application integration, API management, and data governance. Its platform is widely adopted in healthcare, public administration, and utilities, serving clients such as the Airbus Defense and Space, CNES, Derichebourg, Garlderma. SoftProject, known for its X4 BPM Suite, empowers organizations to digitize and automate business processes. Together, the combined portfolio enables clients to not only integrate and orchestrate business processes, but also to gain control over their data, improve data quality, and accelerate innovation. Customers will benefit from seamless end-to-end solutions that unify process automation with data governance – from integration and workflow automation to trusted information management.
This acquisition aligns with SoftProject’s strategy to expand its footprint in the European market and deepen its expertise in data integration, management and workflows. The combination was furthermore driven by Blueway’s strong customer base, scalable technology, and complementary product vision. By combining forces, clients will see faster project delivery, reduced complexity in IT landscapes, and new possibilities to leverage data-driven use cases across industries.
With this acquisition, SoftProject significantly strengthens its position as a leading European provider of data integration and low-code automation platforms."
André Scheffknecht, CEO at SoftProject comments: “The acquisition of Blueway is a milestone in our growth journey. By combining our strength in process digitization and automation with Blueway’s expertise in data integration, governance, and cataloging, we create a unique end-to-end offering for our customers. Together, we will help organizations connect, manage, and orchestrate their data and processes seamlessly – unlocking efficiencies, improving decisions, and accelerating digital transformation across Europe.”
Sven van Berge Henegouwen, Managing Partner at Main Capital Partners, concludes: “With this acquisition, SoftProject significantly strengthens its position as a leading European provider of data integration and low-code automation platforms. The strategic fit with Blueway enhances capabilities in data governance, API management, and cross-industry interoperability, accelerating growth in the French market and beyond. Together, the companies are uniquely positioned to support clients with scalable, data-centric solutions that drive digital transformation across sectors. We are excited to support this important step in SoftProject’s journey toward building a pan-European leader leader in digital transformation.”
SoftProject GmbH, headquartered in Ettlingen, Germany, is a provider of Business Process Management (BPM) software. Since its founding in 2000, SoftProject has enabled organizations to digitally transform and automate their business processes using its low-code platform X4 BPMS – model-driven, without programming, and supported by more than 200 standardized connectors. As a trusted partner to over 300 companies across industries – including insurance, manufacturing, and energy – SoftProject delivers flexible automation solutions on-premise, in the cloud, or in hybrid environments. Following its acquisition by Main Capital Partners in July 2024, SoftProject continues its growth story: with more than 150 employees and offices in Germany, Spain, and Switzerland, the company strengthens its position as a mid-market software provider in Europe.
Blueway, headquartered in Lyon, France, is a provider of data integration and management solutions. Since its foundation in 2003, Blueway has supported organizations in connecting applications, managing APIs, and governing their data with its Phoenix platform. Core capabilities include Master Data Management (MDM), Data Catalog, and process digitization, enabling enterprises to improve data quality, ensure compliance, and accelerate digital transformation.Blueway serves more than 200 organizations across France and French-speaking regions, including clients in healthcare, public administration, utilities, and large enterprises. With its strong presence in the French public sector, Blueway has become a trusted partner for mission-critical integration and data governance projects.
Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.
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For the first time in history, we have the technology to entertain ourselves with animals without using animals at all—through documentaries filmed with drones at a distance, through AI-generated art, and through sanctuary livestreams where the animal can choose to walk away from the camera.
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While entertaining, popular animal media has tangible effects on the real world, both positive and negative. Positive Impacts
Here’s a useful story that explores the impact of animal entertainment content in popular media, highlighting how it can shape public perception—both positively and negatively. The harm lies in the anthropogenic demand
Films like Finding Nemo and Frozen famously led to a spike in demand for clownfish and Siberian Huskies, respectively, often by unprepared owners. These animals, with their powerful predatory instincts and resistance to commands, pose serious welfare and public safety concerns that no Hollywood fantasy can prepare an owner for. This is not a new phenomenon; the trend of keeping wild animals as status symbols has merely been accelerated by the internet.
Animals like Lassie (a Collie) and Rin Tin Tin (a German Shepherd) became box-office draws, proving that animal protagonists could carry complex narratives. Two cultural moments served as the catalyst: While
Popular media constantly swings between two poles: using animals to teach conservation, and using animals for pure entertainment value.
Media portrayals can be harmful, such as pseudoscientific narratives in "Shark Week" that may hinder shark conservation by inducing fear [33]. 4. Emerging Trends & Ethical Shifts
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Animal influencers (e.g., Jiffpom) create a new marketing economy, promoting pet products, accessories, and pet-friendly travel, creating a massive digital ecosystem. 4. Ethical Considerations and Media Responsibility
